PhoneCycle is the charitable brand of True Volunteer Foundation (TVF) focusing on the rurally isolated in the developing world, with the goal of improving their access to services. Some of the greatest levels of poverty occur in these regions. Governments and charities have concluded that the secret to reducing poverty is to facilitate the access to education, information and financial services for the rural population. PhoneCycle was created to support such initiatives by:

1. Enabling technology solutions.
2. Providing micro-finance and assisting the sale of their products through the True Life consumer brand.

True Volunteer Foundation believes the mobile phone will become central to the delivery of information and financial services in the future and hence this charitable brand has been named accordingly.